Loyalty We enrich life because we are faithful to our companies and to the principles and values we profess.
Perseverance We enrich life because we struggle with firmness, discipline, commitment and dedication to achieve our goals. We do not lose heart in adversity.
Enthusiasm, Joy and Good Humor We enrich life because we are positive, cheerful and optimistic even in adverse times. We are enthusiastic to take on new challenges and do our work. Laughter is our best ally against stress and worries.
Sense of belonging and pride We enrich life because we feel committed to our businesses and what they represent. We are proud to belong to a group that lives a culture focused on human beings. Professionalism We enrich life because we act with expertise and perform our activities with dedication, creativity, appropriateness and efficiency.